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Writing for people who have to decide.

Not thought leadership. Answers to the questions that come up while you are choosing what to build and who to build it with.

Choosing · 6 min read

How to scope a software project when you are not technical

You do not need to know how it will be built. You need to describe the work accurately, and that is a skill you already have.

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Choosing · 6 min read

Custom software or off-the-shelf: an honest comparison

The real question is not which is better. It is whether your process is genuinely unusual, or just undocumented — and those two look identical from the inside.

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If you are weighing a decision and want a straight opinion on it, that conversation costs nothing and does not commit you to anything.

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